the importance of cleansing

Cleansing … the first step of a routine. Seems pretty straightforward, right? You wash your face and then move on to the rest of your routine, and yes that is all true… but cleansers do so much more than they are given credit for.

Let’s start with the basics. Cleansers remove bacteria, dead & loosened skin cells, dirt and oil from the skin. While it seems like a simple process, choosing the right cleanser can also help balance hydration levels, exfoliate or help control oil production. Many cleansers on the market contain harsh detergents called sodium lauryl sulfate (SLS). skoah cleansers do not contain SLS because they dehydrate and strip the skin of natural oils. Our cleansing agents range from coconut based, oil free surfactants to vegetable-based emulsifiers for a gentler pH balanced cleanse.

So why do we cleanse?

The first is the obvious one - to remove buildup, whether that be dirt, oil or any other unwanted debris. Without washing, the skin would be covered by a thick layer of dirt and grime, making it difficult for other products to penetrate skin properly.

The second reason is to boost hydration. That’s right, we aren’t just cleaning the skin, but also ensuring that the skin is maintaining a proper level of hydration, which helps manage the pH level of the skin, thus enabling sufficient water and product retention.

And last, but not least - to maintain clear skin. Under the skin, there are tiny glad that product sebum, our naturally occurring oil, which protects the skin from the danger of outside elements. These glands use hair follicles within the skin as a pathway to allow the oil to reach the skin's surface to form a barrier that prevents penetration of bacteria or other harmful agents. Any excessive dirt built up on the surface of the skin can cause blockage of the follicle, trapping the sebum, sweat and dead skin cells. The lack of sebum on the skin’s surface allows bacteria to penetrate the follicle causing inflammation and potentially blemishes and acne. Proper cleaning of the skin clears pores of debris to prevent buildup and allows sebum to reach skin surface unimpeded.

What if you stopped cleansing?

Your pores will get clogged, resulting in the development of blemishes, you could experience a combination of severe redness, dryness, and irritation from insufficient hydration. This, in turn, can develop into incredible itchiness, and the desire to constantly scratch your face, which could lead to breaks and tears in the skin.

So, to re-cap - the benefits of cleansing in 4 quick points:

  1. Your skin will look radiant and healthy
  2. Helps maintain proper skin care
  3. Helps with anti-aging and high-performance products to work properly
  4. Encourages proper skin hydration and prevents the production of excess oil

skoah kleansers quick facts:

kleansing lotion - highly refined olive oil to lift away impurities without stripping your skin of the good oils it needs. Great for normal to dry skin. Use with dry hands onto a dry face and then rinse with water.

double time facial kleanser - highly refined olive oil and makeup removing ester make this kleanser the perfect option for makeup lovers. No need to double cleanse as the double time does all the work for you! Use on dry hand onto a dry face and then rinse with water.

gel kleanser - oil-free, coconut esters create a microfoam that lifts away impurities on the skin. Great for normal to oily skin and anyone who prefers a squeaky clean finish. Can be used directly on a wet face and is a great in shower cleanser option.

kream kleanser - shea butter adds and retains moisture and keeps skin calm while cleaning. Acetyl dipeptide-1 calms irritation, sensitive skin, and puffiness. Perfect for dry, sensitive or mature skin. Use with dry hands onto a dry face and then rinse with water.

waterless kleanser - a no-rinse kleanser, full of plant extracts that breaks down oil, sweat and makeup for clean skin in one quick swipe. Perfect for camping, late nights or as a midday refresher. Great alternative to makeup wipes.

klearity kleanser - blemish controlling, with tea tree and cimicifuga extract to treat blackheads and blemishes. AHAs to life dead skin and clear congestion. Salicylic for oil control. Great for blemish-prone skin. Use as needed.

charcoal kleanser - charcoal is a natural detoxifier and helps draw out impurities in the skin, tea tree oil is a natural antibacterial ingredient and also contains salicylic acid for oil control. Coconut esters cleanse the skin without stripping the skin. Great for oily, blemish-prone skin or a deep cleansing for all skin types.
PRO tip: alternate with your regular cleanser if oily, use weekly for normal skin or mix it with kleansing lotion or kream kleanser if dry to get the deep cleanse with added moisture.

skrubbin’ face wash - 2-in-one exfoliating kleanser. Ground up pumice to slough away any dead skin, hyaluronic acid, meadowfoam and sea kelp algae to help rebuild skin cells. Perfect for anyone that needs a fast and easy way to regularly exfoliate.

men’s face wash - oil free and formulate with men’s pH in mind. Contain sea kelp algae, allantoin and plant extracts to soothe and soften.

men’s rock wash face polish - 2-in-1exfoliating kleanser containing super ground up pumice to remove dead skin and designed for men’s thicker and durable skin. Good to use daily.